Behind The Brand

Royal Heirs 1840 is more than a clothing brand—it is a movement to revive, honor, and perpetuate the living legacy of the Hawaiian Kingdom. Our name stands as a reminder that we are descendants of a royal lineage, heirs to a culture, a land, and a history that can never be erased.

Founded with a mission to build awareness and inspire pride in our people, Royal Heirs 1840 blends modern luxury fashion with the stories, symbols, and values of our kūpuna. Every piece we create carries meaning. Every design reflects identity. And every purchase directly helps support He Ali‘i Ka ‘Āina, the nonprofit dedicated to land stewardship, cultural restoration, and empowering Native Hawaiian families.

Why We Exist

We exist to awaken identity.
To remind our lāhui that our kingdom is not forgotten—it lives on in us.
To give our people a brand that speaks to who we are, where we come from, and where we are going.

Our Mission

To create premium apparel that elevates Hawaiian culture, supports community restoration, and helps fund the next generation of land-based learning, farming, and cultural education.

Our Goals

• To build pride and awareness in the Hawaiian Kingdom and its living descendants

• To fund the growth of He Ali‘i Ka ‘Āina and its community programs

• To create luxury apparel that stands for heritage, strength, and unity

• To inspire future generations to reclaim, rebuild, and reconnect with our ʻāina

Royal Heirs 1840 exists so our kingdom’s story is never forgotten—but worn proudly around the world.